September 1, 2011

Ford targets a younger generation of drivers in deal with Zipcar

In a story about Ford supplying up to 1,000 cars to Zipcar, whose members rent cars on an hourly basis, Wayne State University is noted as one of 250 college campuses that is now participating in the 24-7 hourly rental service. In Michigan, the service is also available at the University of Michigan and Michigan State University. Most services involve a membership fee and an hourly rate. Some insurance is provided, but deductibles vary among competitors. Zipcar pays for gas, but members are expected to fill up when they return the vehicles.

http://www.freep.com/article/20110901/BUSINESS0102/109010528/Ford-targets-younger-generation-drivers-deal-Zipcar?odyssey=mod%7Cnewswell%7Ctext%7CFRONTPAGE%7Cp
http://mms.tveyes.com/Transcript.asp?StationID=1014&DateTime=9%2F1%2F2011+5%3A19%3A56+AM&LineNumber=&MediaStationID=1014&playclip=True&RefPage=

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